Laurea’s take on coworking at In Good Company on February 17, 2012

It is amazing how much better the Flatiron neighborhood has gotten in the past few years. I really think that Shake Shack has had a lot to do with the transformation of the neighborhood. Madison Square Park used to be very quiet and there were not very many compelling businesses around then when Shake Shack opened it seemed like all the other interesting places followed. 

In Good Company is right across the street from Madison Square Park so it is really easy to get to by subway. The building is on 23rd Street on a great block so their location is really desirable.

What I liked: The receptionist was very friendly and the front room had a lot of light. The workspaces are all well designed white desks and each desk had a tulip. Having a flower on each desk was a really nice touch that I haven’t seen at any coworking space yet.

It is amazing how that small touch can really add to the space. The chairs made you sit in a good posture but were not uncomfortable. There was a nice lounge area with clean couches so if one of the three conference rooms were booked you could use the lounge area for a meeting if you didn’t want to meet at your desk.

The space has soft track lighting and art on the walls (which are for sale, smart move) so even though there are no windows in the workspace (there are only windows in the front) you don’t feel like you are working in a dreary box.

In the front of the space there is a larger conference room that can seat about 8 people or so with windows overlooking 23rd street.

One of the three conference rooms. It has track lighting, a plant and art on the wall - it turns a tiny space into an appealing one with just those three details.

Internet speed: Download 15.01 Mbps, Upload 1.42 Mbps

Type of people who work here: Since this space is geared towards women the majority of the people working were women though there were a few men who came into the space throughout the day. The average age of the coworkers seemed to be between the mid-30’s to 40’s, so definitely an older crowd.

One of the founders, Amy Abrams pointed out that it was holiday weekend so last Friday was quiet but that since In Good Company is industry agnostic they have a wide range of people from different backgrounds such as marketing, social media, business strategy, tech businesses, product businesses and designers. She said they also have businesses that focus on health and wellness and people who are academic advisors, career coaches, caterers, recruiters and style consultants. 

What could be better: A bigger kitchen and more tolerance for higher voice levels on the phone. I really tried to keep my voice down but apparently it was not low enough. There weren’t too many people on the phone and the enforced volume for the space is pretty low, about library level - so even though I really like the space, I am probably too loud for it since a lot of my job entails me being on the phone.

Lunch: We did not have time for lunch today but if we did we would have had a TON of options - Eataly, Shake Shack, Calexico, and if for whatever reason you really have to impress a client or are just feeling fancy in general there is Eleven Madison and Gramercy Tavern.

Happy hour: We didn’t have time for happy hour but we did do dinner at Shake Shack since we skipped lunch. If we did end up going for cocktails we would have gone to the Flatiron Lounge.

More info about costs and options here.

laureadeocampo Posted by laureadeocampo